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Business courses at Lancaster & Morecambe College

Digital Marketing Apprenticeship Level 3

egg-timerDay & Block Release & Employer Premises
arrowLevel 3
calendar2 Years
pinLancaster & Morecambe College
Start date: Roll on

A Digital Marketer outlines, plans, builds and implements marketing promotions and monitors engagement, through a wide range of media sources to capture customer purchases, commitment and retention. This course aims to provide the apprentice with the knowledge and skills to be a Digital Marketer, whilst the workplace /employer will provide the hands-on experience.

Course Overview

Three Units will be completed:

  • Principles of Online and Offline Marketing

  • Principles of Coding

  • Digital Marketing Principles.

These units are assessed formally in two ways:

  1. Through tutor-assigned coursework and assignments

  2. With online, multiple choice exams set by City & Guilds and Google Analytics

During this qualification apprentices need to complete at least 3 work based projects and produce reports about these projects.

You must also obtain a vendor qualification, Google iQ is a popular choice with their internationally recognised vendor certifications.

During this qualification apprentices need to complete at least 3 work based projects and produce reports about these projects.

The End Point Assessment is done externally. A portfolio must be presented, there will be an Interview and a 4 day “Synoptic Project” to be completed - this will be based on a scenario where the apprentice must plan, build, execute and monitor an online marketing project, produce documentation to support others using WordPress and write a report.

In addition to your work based training, we offer a Skills Development Academy to give apprentices the opportunity to gain further knowledge and confidence. This gives you the opportunity to meet other apprentices, socialise on campus and gain additional industry insight from guest speakers.

For more detail on the Apprenticeship standard for this qualification visit the Institute of Apprenticeships and Technical Education.

Progression Routes

This Apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their Apprenticeships are eligible to apply for registration.

Completion of this Apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS (Chartered Institute of IT).

There are many exciting roles to progress onto within Digital Marketing, including:

  • Campaign Executive

  • Website Developer

  • Digital Marketing Executive

  • Graphic Designer

  • Social Media Executive

You can discover all the opportunities available to you by exploring the full list of careers in the industry.

Entry Requirements

To study this Apprenticeship you must:

  • Show enthusiasm for the subject area

  • Enjoy working with other people

  • Show a commitment to study

You must also have 5 GCSEs at grade C/4 or higher including Maths and English OR a related Level 2 qualification PLUS grade C/4 or higher in BOTH Maths and English.

How to Apply

If you would like to enquire for this Apprenticeship, please click 'Enquire' in the top right, follow the steps, and our Apprenticeship Team will be in touch with you. Alternatively, you can explore our current vacancies on the 'Apprenticeship Vacancies' page and apply now.

If you are already employed then please contact our Apprenticeship Team on 01524 521483.

Course code: A34435-A1A