Introduction to Marketing (B34290-S01)
Developing your Marketing skills looks at the role marketing plays in selling products and services. Highlighting the principles, techniques and tools that SME’s can use to sell those products and services well, respond to competition and deliver and communicate value to their customers.
Giving you the essential marketing tool kit to make marketing decisions with confidence – top tips, best practice and ways to avoid the common pitfalls.
This workshop will be participative with numerous group exercises and activities to illustrate learning points and allow you to practice new “strategy” skills.
What does the course involve?
• Business Analysis using SWOT, Marketing Mix Framework, Onion Diagrams and Ansoff’s matrix to name a few!
• Competitor Analysis – understanding the competitive rules of the game.
• Product/service or Brand positioning
• Marketing Mix – Four P’s
• Customer communication techniques and principles
• Marketing Planning
• Personal Action Planning
Course Information Sheet