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Facebook for Business
- MOA
- Part Time
- Level
- Level 1
- Type
- Adult PT, Adult SC
- Duration
- 1 Day
- Location
- Lancaster & Morecambe College
- Start date: 03/10/2025
This course is designed for business owners who want to maximise their brand’s reach, engagement, and sales through Facebook. Taught by a certified Facebook professional, you’ll gain the knowledge and skills to unlock Facebook’s full potential. From beginner basics to more advanced strategies, this workshop will elevate your efforts to grow your business online.
Learn how to create and optimise your Facebook presence, while mastering features like Reels, Stories, and the tools in Meta Business Suite. With most businesses using less than half of Facebook’s capabilities, this course is ideal for those who want to stay ahead in an increasingly competitive digital landscape.
- Course Overview
Topics Covered:
Creating and Optimising Your Business Page
Learn how to set up or refresh your Facebook Business Page, including key areas like profile optimisation, cover photos, and writing an impactful About section.
Making the Most of Page Features
Take advantage of Facebook’s tools to showcase your products and services professionally.
Crafting and Scheduling Engaging Content
Develop the skills to create engaging posts, interactive Stories, and eye-catching Reels that resonate with your audience and drive interaction.
Exploring Facebook’s Newest Features
Harness the power of short-form video with Reels, utilise Stories to spark immediate engagement, and manage everything efficiently using Meta Business Suite for planning, posting, and analysing your content.
Building and Engaging Your Target Audience
Discover how to identify, reach, and nurture your ideal audience to cultivate a loyal community and increase conversions.
Using Analytics and Insights
Understand how to track your performance data using Facebook Insights and Meta Business Suite to refine your strategies and get the most out of your efforts.
- How to Apply
If you would like to apply for this course, please click 'Apply' in the top right, follow the steps, and our Admissions Team will be in touch with you.
For more information, advice and guidance please phone Employer Engagement on 01524 521483 or 0800 306306 or email advice@lmc.ac.uk
Course code: B63995
