Course Outline

1. What Is Artificial Intelligence?

• Definition of AI

• A brief history: from early theories to modern applications

2. Current Use of AI in Business

• Overview of key industries leveraging AI

• Two case studies:

• Large enterprise (e.g. Amazon, Google, IBM)

• SME using AI in innovative ways

• Review of how AI can intervene in various business processes

3. Practical Applications of AI in Business

Customer-Facing Solutions

• AI for Customer Relationship Management (CRM)

• AI for Market Research

Finance

• AI for Invoicing and Financial Data Collection

• AI for Risk Management and Cybersecurity

Human Resources

• AI in Talent Acquisition

• AI for Upskilling and Personalised Training

Business Management

• AI for Strategic Decision-Making

• Automation of Routine Processes to Improve Productivity

Financial Investment

• Cost implications and return on investment

Ethical & Legal Concerns

• Data privacy and usage

• Ethical deployment and algorithmic fairness

• Legal obligations around data handling

Workforce Impacts

• Potential job displacement

• Challenges in implementation and system complexity

• Upskilling needs for AI collaboration

Transparency, Security & Trust

• AI as a ‘black box’ – challenges in explainability

• Risks of misuse, misinformation, or malicious attacks

There are no formal entry requirements to this course.

If you would like to enquire about or enrol onto this course, please click 'Enquire’ or ‘Apply’ at the top of the page, follow the steps, and our Admissions Team will be in touch with you

For more information, advice and guidance please phone Student & Learning Services on 01524 521385 or 0800 306306 or email advice@lmc.ac.uk

Course code: B64061