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Students from LMC Business & Travel courses attended the yearly visit to Disneyland Paris, who host a Conference that enables our students to hear from guest speakers from Disney as well as other leading brands and companies.
This year the students heard from Natalie Sykes, Emilia-Jade Gibson & Tom Nelson, who all talked about their roles within the Marketing & Digital Marketing departments at the Walt Disney Company. They highlighted their career paths and their main projects this year that have had a key impact on the brand awareness and success of the company.
Krisi Smith, who is the co-founder of Bird & Blend Tea Co, talked about her journey to starting a successful business, and her experiences with crowdfunding to finance her enterprise, as she is one of the few entrepreneurs that had been able to raise over £1,000,000 through a crowdfunding campaign.
Other speakers included Tracy Bayliss & Deborah Elliot, from Eurotunnel Le Shuttle, who talked about the difficulties they have faced with their upcoming rebrand and the challenges of ensuring their brand is fully understood to enable them to be successful in their strategy.
Danny Waine, from ABTA, talked about how he got into the industry and the key skills students would need to be successful within the travel industry and Jane Batty from Disneyland Paris, talked about the importance of customer service at Disneyland Paris and the job roles available to students within the parks & resorts.
In addition to this amazing line up of speakers the students also got to see the park in action with a day of thrill seeking rides, parades, firework displays, character meet & greets & photo opportunities galore. They also got to shop till they dropped and pick up those vital souvenirs to bring back home.
They completed their visit with a trip into Paris, seeing all the key sights from a boat ride on the River Seine, including the Eiffle Tower, made extra special as the students managed to see the hourly sparkle of the tower which had been on most of their bucket lists.