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Amongst those representing HyperX are celebrity ambassadors, pro gamers, and tech enthusiasts, and now, students from Lancaster & Morecambe College’s Level 3 Esports team.
The esports industry is one of the fastest growing sectors globally, with over half of the estimated $1.8billion revenue coming from sponsorships and advertising. The sponsorship from HyperX came about after a live-stream broadcast project where the Esports Team successfully reached out before securing esteemed affiliation.
Kevin Clark-Patterson, Course Leader, commented:
It is testament to the work completed that really cements a successful Esports programme at LMC. Welcoming HyperX onboard will strengthen our own brand, provision, and facilities to existing and future students, offering recognition and reward for student and staff endeavors.
Esports is continuing to grow year on year and, by partnering with an industry leader, we are sure to be at the forefront for years to come.
During their time at LMC, Esports Level 3 students have been responsible for creating their own gaming brands: LMC_TeamMythic & LMC_Omens respectively. They have designed their own logos and launched successful social media channels to promote real life esports and gaming events which are planned, hosted, and managed by, and for, students on the teams’ Twitch channel. Other focus areas of the course are health, wellbeing and fitness, coaching, nutrition, video production, enterprise and entrepreneurship and games development.
HyperX® was founded as the high-performance division of Kingston Technology, the world’s largest independent memory manufacturer. After 15 years of providing gaming products, the HyperX name has become synonymous with superior performance, quality, aesthetics and reliability.
Wes Johnson, College Principal, commented:
We’re committed to developing both the current and future skills that our students will need, whilst championing social mobility. We work closely with our local digital and tech industries to shape our provision to meet their needs; this will undoubtably include real-time 3D skills and therefore we are thrilled to be part of this exciting sponsorship.
Previous projects which the Esports learners have engaged in include an online challenge devised by 4wardFutures, in which they used Unreal Engine in ‘Creating a Live Streamed Broadcast’, working collaboratively in real time in a shared 3D environment remotely. Students have also attended webinars hosted by big names in the industry; Framestore & ILM (Industrial Light & Magic), which offered insight into the possibilities of using transferable skills in 3D programmes such as Unreal and Twinmotion, to realise dreams and open career opportunities.
The students look forward to working with HyperX as they embark on planning for their own esports event, a part of the Esports course, which will be livestreamed on Twitch.
Keep up with the students throughout the duration of their studies by following them on social media.